Environment-Friendly Enterprise of the Year in Estonia

In 2018 were were announced general winner in the competition Environment-Friendly Enterprise of the Year in Estonia for developing the world’s unique ARENA Concept, an innovative zero-waste method for reusing artificial turf on site in just 7 days.  Company also received the most e-ballots during public voting in its category. At the official ceremony on the evening of January 25, the Award was given to Raul Lättemägi, the ARENA Concept owner, by Minister of the Environment Siim Kiisler.

Raul Lättemägi, Owner of Advanced Sports Installations Europe (ASIE) would sincerely like to thank jury of the competition and everybody who voted for the company during public voting.  “As a socially and environmental responsible company, we place strong emphasis on sustainability, as replacing artificial turf installed on football fields generates 600,000 tonnes of mixed waste consisting of rubber, sand, and plastic each year in the European Union. By 2030, this volume of waste will increase 5 times, leading to over 3 million tonnes. Our ARENA Concept enables us to separate different components of the removed artificial turf so that it can be reused on training fields and/or school grounds, thereby avoiding the generation of millions of tonnes of mixed waste every year,” said Lättemägi.

According to Lättemägi, the advantage of the ARENA technology is that almost 100% of the infill could be recovered from the football field. “As the entire replacement process is performed on the football field and given the minimal need for transport, CO2 emissions are several times less. We can reinstall most of the removed turf covering on training fields or football grounds of schools, for example, which is less costly and is also significantly more sustainable when compared to other operators. The last stage of circular economy is the artificial turf recycling plant,
which turns unusable, badly worn artificial turf into plastic granules,which are a valuable raw material for the plastics industry,” he explained.

ASIE has twice received innovation support from EU Framework Programme for Research and Innovation Horizon 2020 to develop the world’s unique ARENA Concept, an innovative zero-waste method for reusing artificial turf on site and working prototypes of its machinery.

The competition Environment-Friendly Enterprise of the Year is organized every year to determine the environment-friendly enterprises that have taken actions with a positive influence on the environment. Through acknowledging the winners, other companies, organizations and private persons are inspired to use similar nature-friendly solutions.