As a socially responsible company, we place strong emphasis on sustainability, as replacing artificial turf installed on football pitches generates 600 000 tonnes of mixed waste consisting of rubber, sand, and plastic each year in the European Union. By 2030, this volume of waste will increase 5 times, leading to over 3 million tonnes. The technology we elaborated enables us to separate different components of the removed artificial turf so that it can be re-used on training pitches and school grounds, thereby avoiding the generation of millions of tonnes of mixed waste every year.
Replacing pitches with our technology does not pollute the environment and the quantity of CO2 emitted into the air is 70% less compared to our competitors. As the entire replacement process is performed on the football pitch, given the minimal need for transport, CO2 emissions are several times less. In this way we contribute to implementing the Paris Climate agreement adopted at the end of 2016, to which 195 countries committed themselves to cut greenhouse gas emissions and to hold the increase in the global average temperature to below 2° C in the long term.
Given the modern maintenance technology for artificial turf, we can reuse most of the recyclable artificial turf. Our solution is less costly and is also significantly more sustainable compared to other operators. Materials which cannot be recycled are taken to the recycling points according to the environmental requirements stipulated by the European Union, and a relevant certificate is issued to the local authorities and football clubs.
Advanced Sports Installations Europe AS is a member of the Responsible Business Forum. At the moment this organisation has 55 members – all leading Estonian companies who value responsible business and whose aim is to give their contribution to creating a transparent business environment.
In 2017 we were recognised with the bronze quality level of Responsible Business, which acknowledges businesses who care about the impact of their activities on society and who make efforts to reduce negative and increase positive impact.
In 2018 we won main prize in the competition Environment-Friendly Enterprise of the Year in Estonia for developing the world’s unique ARENA Concept, an innovative zero-waste method for reusing artificial turf on site in just 7 days. We also received the most e-ballots during public voting in its category.